Bressenden
A FULLY MANAGED, UNIQUE & HIGH-IMPACT SALES OUTREACH SYSTEM
Every B2B organisation needs consistent and effective methods to capture attention and create pipeline opportunities.
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Without a system designed to cut through the noise and engage prospects, outreach can feel like shouting into the void—repetitive, ineffective, and discouraging.
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Our Contact Marketing System takes the guesswork out of outreach by combining the precision of high-quality data with the memorability of personalised physical mail, ensuring your message doesn’t just land but stands out.
Our 5 key principles
Target only the right prospects
Your sales team’s time is too valuable to waste on poor-fit leads. We handle the heavy lifting by building, cleaning, and enriching a list of your ideal prospects, capturing the decision-makers and influencers within your target market.
Follow up with a multichannel approach
We don’t stop at the mail. Our team crafts follow-up scripts for email, LinkedIn, and phone outreach to make sure your sales team capitalises on the response momentum. Your team focuses on selling while we handle the details.
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Use physical mail to cut through digital noise
In an age of overcrowded inboxes and spammed LinkedIn messages, physical mail is a vastly underutilised channel. By sending personalised, handwritten notes alongside thoughtful items like tea bags, seeds, cartoons or other small items, we create a memorable touchpoint that grabs attention and earns replies.
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Build a repeatable system that can run every month of the year
Every aspect of our Contact Marketing System is streamlined, from data sourcing and physical mail design to postage and follow-up. We design the process so it scales effortlessly, delivering consistent results month after month.
Make deliverability flawless
We ensure that every piece of mail reaches its intended recipient by verifying data to the highest standard. We only send to prospects when we’ve obtained a professional email address, a working UK mobile phone number, and a verified office address. This precision ensures our 41% reply rate.
What is 'Contact Marketing'?
Many sales teams struggle to stand out in today’s crowded B2B landscape.
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This might be because their outreach methods blend into the background—generic emails, LinkedIn messages, and missed opportunities due to lack of follow-up. With Contact Marketing, we’ve built a solution to these challenges that is as effective as it is unique.
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Over the last 4 years, we’ve partnered with 37 B2B organisations to develop and refine a method that consistently captures attention and delivers results. Contact Marketing uses personalised, tangible outreach to build instant rapport and generate meaningful conversations.
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Here’s how it works:
Precise Data Management:
We source and enrich prospect lists to ensure your outreach only targets high-value individuals who have working email addresses and UK mobile phone numbers
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Custom Physical Mail:
We design A6 cards with your company’s branding on one side and a handwritten, personalised note on the other. These are delivered in handwritten envelopes with UK postage stamps, never franked mail.
Each package includes a small, memorable gift, creating an impactful and thoughtful touchpoint. This is extremely useful for jogging the attention of the prospect when you follow up with them using email, LinkedIn or telephone.
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Follow-Up Support:
We equip your sales team with scripts for email, LinkedIn, and phone calls to follow up effectively.
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End-to-End Management:
From concept to delivery, we manage every aspect of the process: printing, handwriting, addressing and postage.
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Measurable Results:
Our clients consistently achieve 41% reply rates, with the potential for 15+ meetings per month, depending on their offer & execution.
Why Choose Bressenden Contact Marketing?
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Proven Success: More than a decade of combined expertise in B2B outreach and pipeline generation.
Personalised Approach: Every campaign is tailored to your unique market and goals.
Time-Saving: Let your sales team focus on selling—we handle the rest.
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